Cloudfy’s design provides easy user journeys with powerful predictive search and simple but effective user interfaces (UI). Built in functionality created for busy business to business (B2B) buyers simplifies and streamlines complex sales.
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Site navigation and user interfaces designed for B2B ecommerce
Here are some of the site navigation and UI features you can expect from Cloudfy.
Enhanced Site Search
Visitors to your site can search for products quickly and easily with enhanced site search features. They can search by product titles, stockkeeping units (SKUs), descriptions and European Article Numbers (EANs). Fast and accurate matches ensure smooth and efficient buying journeys for your online buyers.
Search Results Tuning
The built in content management system (CMS) gives your administration team all the site search tools they need. It’s a great tool for the marketing team too. They can view search results and search terms within the CMS and fine-tune searches by linking them to products. You can collect intelligence about the most popular search terms to refine and optimize your search functionality.
Breadcrumb Navigation
A breadcrumb trail is an important but often underestimated part of your site’s navigation. Sitting quietly at the top of the page, it’s an easy way for your visitors to find their way back to previous pages. They can see exactly where they are in your site’s navigation at a glance. Cloudfy’s breadcrumb navigation is automatically created using your own product and category hierarchy.
Mega Menus
You can help your site visitors navigate to their chosen content quickly with an optimized menu structure. Cloudfy’s mega menu feature allows you to display both categories and sub-categories in a large menu view. You can switch it on or off and replace it with standard category navigation as you prefer.
Faceted Navigation and Product Filtering
Creating easy to use product filters such as price, color, size and brand is straightforward with Cloudfy. Your site visitors can filter results from part of the URL which in turn allows Google to index and improve site search performance.
Multi-select Filter Combinations
Multiple filter combinations allow your visitors to browse product categories quickly and efficiently to refine their searches. Categories are available across filters with simple ‘expand’ and ‘collapse’ options to see or hide the details as needed.
Product Listing Configuration.
Your administrators can configure the site via the CMS to display tailored product information for registered customers and guests. For a hybrid B2B and direct to consumer (D2C) ecommerce strategy on a single platform you can meet everyone’s needs.
Shop By Brand
You can help your customers shop by brand straight from your main menu. Your administration team can simply add brands using Cloudfy’s easy to use dashboard and link them to products. Offering a variety of ways to find products makes your site easier to navigate and helps improve conversion rates.
To find out more about Cloudfy’s purpose designed B2B ecommerce features book a free demonstration today.
Frequently Asked Questions
The tabs at the top of your website pages are an important part of the navigation. However, an easy to use site needs much more. Universal or global navigation appears on every page. It’s useful when you have a number of sites you want to link back to your main site. Your core or primary categories of content are in the same place on every page. Complementary secondary navigation makes important but non-essential information easier to find. Add tools like contact, site search, subscribe, login, print, and share on the page where they’re easy to find. Finally, don’t forget footer navigation at the bottom of the page. This is a good place for content like customer testimonials, awards, and links to other organizations.
The first task is to understand how your customers will use your site. This defines how to organize your information to make it as useful as possible. Once this is done it’s easier to develop your site navigation and page design to guide visitors to the information they need.
More and more buyers now use smartphones, tablets, and other mobile devices for their online research. Search engines understand this and prioritize a mobile-first approach. Your desktop design must be excellent but your content must be easy to find and use on small screens using taps and swipes as well as ‘clicks’. Also optimize your pages for fast loading and easy use on mobile devices.
Your desktop and mobile navigation might work differently on different parts of the screen to minimize scrolling. Alternatively, you might use a sticky navigation menu which is always visible even when scrolling. It’s all easy to manage with Cloudfy.
