Enterprise resource planning (ERP) systems support operations for all types and sizes of business. Integrating advanced technology helps organizations respond to increasingly complex conditions. Combined with ecommerce, warehouse, logistics, planning and customer relationship management systems they support operational agility, sustainability, and resilience.
Businesses can effectively scale and evolve by integrating business to business (B2B) ecommerce and ERP systems. A strategic approach supports organizational synchronization and adaptability. B2B ecommerce is no longer an additional sales channel; it has become an integral part of your business’s value chain. Through the power of artificial intelligence (AI), cloud technology, and advanced analytics, you can anticipate change, continuously evolve, and deliver value at scale.
To tackle modern business challenges, your customers, sales and support teams need accurate real-time inventory information. High quality purchasing journeys and easy ordering and reordering have become minimum requirements.
Cloudfy is a B2B ecommerce solution purpose designed for complex operations. It comes with a range of pre-built integrations for leading business systems like SAP, NetSuite and Microsoft Dynamics.
With seamless Cloudfy-ERP integration you can simplify and scale your operations in the cloud. Your online portal gives your registered customers end to end visibility of data directly from your ERP system.
You can collect and share accurate information in near real time. Using cXML or an application programming interface (API) you can even update your customers’ databases directly.
With Cloudfy you can also create bespoke supply chain management solutions and interface with third-party systems.
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Digital purchasing trends 2025
Digital purchasing.
In 2025 it’s predicted 80% of B2B sales interactions between suppliers and buyers will take place in digital channels. There is a distinct and growing preference for a digital customer-centric model of B2B sales.
Revenue channels
Over half of large B2B transactions will take place via suppliers’ websites and marketplaces in 2025.
Buyer preferences.
Eight out of 10 buyers prefer to place orders and pay through digital channels.
Buyer experiences
Only about a quarter of buyers feel they make high quality deals when sales representatives lead the process. In contrast, almost two-thirds believe they make good deals through self-navigated digital processes.
ERP trends 2025
ERP growth
The manufacturing, IT and healthcare sectors are major growth areas for ERP implementation.
ERP implementation
88% of organizations consider their ERP implementation successful.
B2B ecommerce-ERP integration benefits
The top reasons organizations implement B2B ecommerce-ERP integration are:
- data accuracy
- data synchronization
- data management
- internal collaboration
- streamlined order fulfillment.
Digital transformation through business system integration
Integrating ERP and other business systems centralizes data, minimizing the risks of errors and inaccuracies. Business process automation and data sharing make workflows more accurate and streamlined. Near real time data synchronization also improves inventory visibility to enhance planning and build customer confidence.
AI-generated content may be incorrect., PictureHowever, B2B ecommerce-ERP system integration does more than improve efficiency. Using the latest technology, aligned with your strategic goals, you can access new opportunities and increase your competitiveness. You can connect data, processes, and analysis to improve decision-making and performance.
Intelligent integration
Artificial intelligence (AI) and machine learning (ML) simplify key tasks such as invoicing and bank reconciliation. You can collate and interrogate high volume data to create useful insights about trends and customer behavior. Advanced data integration and analytics support continuous operational review and adjustment to meet market demands and improve decision-making. You can create actionable insights, minimize risks and access new opportunities.
Your customers can place their orders online and see immediate updates to their account details. They can track their orders from production to delivery. You save resources in administration and customer support, allowing you to prioritize activities to support business growth. ERP-powered digital assistants can also streamline workflows and increase efficiency.
Collaboration
Adaptability is essential in the face of economic and political uncertainty around the world. You need the best tools to tackle supply chain pressures and materials shortages through to employee recruitment, training and retention.
Your business faces increasing pressure to demonstrate accountability and key operational metrics. Your ERP system empowers your teams to adapt rapidly and maintain a competitive edge in dynamic markets. Modern cloud-based ERP and B2B ecommerce systems provide scalability and flexibility and reduce your in-house IT requirements. Wherever they are, your teams can support customers and solve problems using the latest and most accurate data.
Flexible functionality
Depending on your requirements, there are ERP platforms designed to meet the needs of almost all types of organization. For example, SAP S/4 HANA is a scalable, flexible, and efficient platform with multiple integration options. Other solutions feature advanced analytics, AI and ML, automation and integration tools. Some, like Oracle NetSuite, provide a unified company-wide database to give you an end-to-end view of your business. You can also choose modular options to meet different needs as your business grows. As the internet of things (IoT) expands and other innovations emerge you can adapt and maintain your competitive advantage.
Automation
B2B ecommerce-ERP integration ensures data flows securely and freely. Business systems can work together to improve all your operations. Combining ERP, ecommerce, CRM, and third-party logistics (3PL) solutions delivers real-time order tracking, route optimization, and fast fulfillment. Real-time shipping costs, pre-generated shipping labels, and pickup scheduling all save time and reduce errors. Connecting procurement and financial systems simplifies invoicing and payment processing, improving your quote to cash cycle.
Customer relationships
Even using the latest technology, relationships remain and important part of B2B transactions. The goal is to build long-term partnerships that support high-value sales. Regular communication with tailored content and client-specific offers builds loyalty. Maintaining a single source of reliable information about customer preferences and buying behavior allows you to add value to every interaction. You can improve both digital and in person communication with mobile apps for field sales representatives and customer ordering.
Sharing information about order status, estimated delivery times, and potential delays helps to build trust. Transparent pricing, flexible contract terms, and performance information all help to create customer confidence.
Case Study: Inspecs
Inspecs Eyewear is a global company that designs, manufactures, and distributes to optical and retail outlets throughout the world. The company chose Cloudfy to create a customer ordering portal integrated with their Sage ERP system.
Case Study: Robert Lee
Robert Lee is the largest independent distributor of bathrooms, showers, and plumbing products in the UK. The company chose Cloudfy to meet its complex requirements, including Microsoft Dynamics ERP system integration.
Case Study: Foodcare
Foodcare specializes in providing a wide range of products designed specifically for the Australian food market. The company chose Cloudfy to integrate with its NetSuite ERP system and deliver a hybrid B2B and D2C sales platform.
Transforming your business with B2B ecommerce-ERP integration from Cloudfy
Cloud-based ERP and B2B ecommerce solutions ensure your business remains at the forefront of best practices. You can move ahead with confidence because you have robust, scalable and powerful tools. By integrating your ERP system with your online customer portal, you can deliver personalized experiences. Comprehensive data analytics allows you to improve both online and offline purchasing journeys.
With the latest B2B ecommerce technology from Cloudfy you can respond quickly and effectively to changing market requirements. Real-time inventory visibility and tailored pricing increase customer satisfaction and optimize your performance. You can streamline and simplify sales, and you’ll always have a clear view of your operations. You’ll improve customer service, increase loyalty and minimize costs, helping your business to grow.
Find out how to future-proof your business with Cloudfy’s pre-built B2B ecommerce-ERP integrations. Book a free demonstration today.
Frequently asked questions: B2B ecommerce-ERP integration
Markets are evolving more quickly than ever before, and your information requirements are shifting too. The impact on your business will depend on the type of information you use and its reliability. This means the volume, velocity, variety and veracity are all important. Effectively managing your information significantly improves outcomes for your business. Integrating the entire customer journey from your ecommerce portal to fulfillment and after sales support can deliver an impressive competitive advantage.
30 years ago, many people believed implementing an ERP system was expensive and time consuming. In many cases, only large organizations could justify taking this step. However, modern technology can now support communication between many different systems. It’s now much easier to combine procurement, project management, risk management, and supply chain operations. Today the potential of combining your ERP and other business systems is almost limitless. Businesses of almost any size can choose the features they need and combine them to suit their needs.
Yes. B2B ecommerce-ERP integration can combine business functions and streamline processes and information sharing across your organization. With your key information in one place, you can create actionable insights regularly, based on the data you capture.
Your ERP system integrates all your major business processes and helps you manage daily business activities. Combining IoT devices with your ERP system and B2B ecommerce platform improves accessibility and precision of information in your organization. You can view, use and combine data and break down operational silos to improve performance. You can make better decisions based on accurate real-world information and plan with your customer’s needs in mind.
