Medical device businesses must manage the impact of inflation, deal with supply chain issues, and meet changing regulatory requirements. To reach medical and care professionals with key information about your products you need a powerful B2B ecommerce platform. You can showcase your product catalog and build your brand and reputation.
Worldwide, the demand for medical devices is rapidly increasing, with countries like the United States and Germany leading in innovation and adoption. The medical device sector is expected to continue growing at a rate of almost 5.7% annually to 2029.
With this optimistic picture for market expansion, you will want the best tools to reach new audiences and increase sales. You can help customers find key information when they need it. Once healthcare professionals discover you online you can guide them to the right items, deliver streamlined purchasing journeys, and improve your sales processes.
Cloudfy is a B2B ecommerce portal that’s ideal for complex ordering in the medical device sector. We understand the pressure you face from relentless regulations, scientific innovation, and global competition. With Cloudfy’s advanced B2B ecommerce features you can simplify and streamline complex B2B medical device sales. Serialized stock management, mobile sales tools, transparent product safety data, and convenient subscription ordering all improve customer experiences.
From the beginning Cloudfy was created to meet the challenges you face. You can seamlessly integrate your ecommerce platform with leading enterprise (ERP) systems like SAP and Sage. You’ll have end-to-end visibility of your operations, streamlined workflows and increased efficiency.
Healthcare professionals can quickly place their orders and restock time-sensitive items. As a software as a service (SaaS) solution Cloudfy is scalable and cost effective so it can grow with your business. You can automate sales order processing, making everything more efficient and you’ll almost eliminate order errors. You’ll save both time and money and customer satisfaction will improve.
Top 12 B2B ecommerce features for medical device businesses
You need capacity to grow your business and tailor your site to meet the needs of new and existing customers. Business systems integration allows you to improve internal and external collaboration. With easy options to list your products, show accurate pricing and share inventory availability online you’ll build strong customer relationships.
Customer online self-service
A powerful ecommerce platform with intuitive and easy-to-use interfaces streamlines the buying process. Your customers can find and purchase products more easily. With personalized user experiences you’ll build customer loyalty, simplify order management and increase customer satisfaction.
Inventory visibility
With ERP integration your site always displays accurate inventory levels. You’ll minimize orders for out of stock and discontinued items. You can provide daily, weekly, or monthly email exports of your stock counts. Your customers can view, download or import your stock data into their own business systems for easy ordering. They can also sign up to ‘back in stock’ notifications for key items.
Flexible pricing
Custom pricing tailored to each customer’s contract simplifies their purchasing journey. You can integrate pricing from your ERP or use tools within your site’s administration dashboard.
Field sales app.
A mobile app for your field sales representatives provides instant access to product data, stock levels and customer-specific pricing. They can work on- or offline so it’s the ideal tool when visiting doctors, hospitals and attending medical conventions. It will help to drive productivity for your sales team
Customer ordering app
Your customers can also use their smartphones and tablet devices to place orders when they’re out and about. A purpose designed customer ordering app provides access to your product catalog wherever they are, with near real-time stock availability. They can restock and place new orders; you’ll almost eliminate manual data entry and reduce errors. Integration with your back office systems allows you to automate order capture and processing too.
Compliance controls
Customers can easily view, print and download key product safety information from their easy to use dashboard. They can access essential data about the use, safety and compliance of your products. You can maintain control with restricted product catalogs and limit product combinations and order quantities.
Serialized stock management
You can establish and track critical information like batch numbers and expiration dates with serialized inventory ordering tools. Simply generate lists of serialized license numbers using your preferred license generation software. Then apply them through your ERP system or your platform’s administration dashboard. All you have to do is flag your products as ‘serialized’.
Excel ordering
Excel order uploads simplify long and complex orders. Your customers just complete a template and upload or email their Excel files to a dedicated inbox. Their choices are automatically extracted ready for order processing.
Stock alerts
Many medical device orders are time-critical so your customers want to know when to expect fulfillment. To receive notifications when their preferred products are back in stock all they have to do is tick a box online. They can receive updates via their customer ordering app or email. You can also offer a backorder and pre-order service.
Subscription ordering
When the same items are ordered at regular intervals subscription ordering saves time and provides reliable regular revenue. It’s easy to set the frequency, duration and lead time for each subscription. Recurring orders can renew automatically or you can remind customers to approve their next shipment.
Marketplace connectors
Online marketplaces connect medical device buyers and sellers around the world. You can reach new customers, share your research and launch new products. They are so popular because they allow your buyers to discover and compare products quickly and easily. However, you can’t control their online experiences or build direct relationships with them. Marketplace connectors allow you to link your own B2B ecommerce website with popular providers and retail partners.
Direct to consumer (D2C) sales
Selling directly to your consumers improves your understanding of their needs and increases loyalty. D2C selling provides unique opportunities for personalization, special offers and promotions. You can create a valuable additional revenue stream and collect useful information to support your retail partners.
Harvest Healthcare manufactures and sells products designed specifically for the UK’s community care sector. Their products help people to receive the care they need at home. They stock thousands of products and parts, ready to dispatch for next-day delivery. The company chose Cloudfy to provide a wholesale ordering portal and integration with their Sage 200 ERP.
Transforming your medical device business with B2B ecommerce from Cloudfy
When you operate in the medical device sector you need fast, efficient and scalable processes. Supported by the latest B2B ecommerce technology from Cloudfy you can respond quickly and effectively to changing market requirements. You’ll improve customer service, increase loyalty and minimize costs to stay competitive.
Automatic order workflows minimize order errors and improve efficiency. Real-time inventory visibility and tailored pricing increase customer satisfaction. Seamless ERP integration helps to streamline and simplify sales and you’ll always have a clear view of your operations.
Find out why Cloudfy is the best B2B ecommerce platform for medical device businesses. Book a free demonstration today.
Frequently Asked Questions
B2B ecommerce helps medical device manufacturers and distributors meet customer demand. Growth of online medical device sales is also changing the market. To improve patient care, medical device manufacturers must continue to innovate throughout their operations. With business process automation you can also reduce your costs and improve customer service.
B2B ecommerce tools help medical device manufacturers and distributors streamline sales and deliver improved customer experiences. However, it’s difficult to find a solution that meets all the complex challenges you face. Consider your business requirements first. Then review the technical capabilities of the platforms available, as well as integration with your existing business systems. Make sure you can easily manage your product catalog, images and documentation so you can deliver excellent customer experiences. Efficient payments, strong security and easy repeat ordering are also important.
Yes. Most of your buyers probably start their product research online. You will simplify their purchasing journey and increase their confidence to buy by providing useful and accurate information that’s easy to find online. You can help them further with easy search and filtering tools and frictionless registration, login and checkout processes. They can place their orders at convenient times, track their shipments and manage their accounts via their customer dashboard.
B2B ecommerce sites are designed to keep sensitive information safe for both you and your customers. Your site is also the ideal place to provide your latest and most accurate product data for your customers to download and store. You can maintain control with restricted product catalogs and limit product combinations and order quantities. Serialized inventory management tools used with your preferred license generation software simplify product tracking and traceability.
