EFG Housewares is the UK’s largest independent trade-only wholesale business. For nearly 50 years the company has offered its customers a huge range of competitively priced products. Their lines include giftware, DIY, toys, party ware, electrical items, plastic ware, toiletries, and seasonal products. They aim to deliver class-leading customer experiences from order to delivery in the fast moving consumer goods (FMCG) sector.
To help achieve their goals, the company wanted a powerful business to business (B2B) ecommerce platform for wholesalers. They chose a purpose-built website from Cloudfy to showcase over 50,000 product lines from over a 1000 top UK brands. Registered trade customers around the world can now access their full product range at any time. The dedicated sales team fully supports the process every step of the way.
Products
Solution: B2B ecommerce
Integration: POS Epos
Features: Customer self-service
The Challenge
Managing thousands of telephone orders and paper forms is time-consuming and prone to errors. Narrow margins for high volume FMCG sales make efficiency a top priority. Online ordering and automated workflows can streamline and simplify the whole process, reducing errors and supporting sales growth.
Our Approach
Many of EFG’s customers regularly re-stock their stores with preferred brands. Making sure they can quickly and easily find what they were looking for, the new site provides a ‘Shop by Brands’ feature. Visitors can simply select a logo to see all the products EFG offers in the range. To keep customers up to date with current consumer trends, they can also choose from a ‘Best Seller’ list. This option was created to help customers choose FMCG ranges that are popular in other stores.
Easy product filtering provides additional category breakdowns and filtering options, helping customers find what they want quickly. Cloudfy’s robust product information management (PIM) functionality and easy integration with third party solutions makes products easy to find. Customers can easily navigate through tens of thousands of products on the EFG site to find just what they’re looking for.
Results
EFG can now handle high volume sales from their huge catalog more quickly and efficiently. Sales order processing is simplified, freeing up their sales and administration teams to spend more time on value-added customer service.
“Moving to Cloudfy has enabled EFG to triple the size of our online business in under 12 months. It’s a dream to work with and the Cloudfy support team are spot on.”
Find out how you can simplify and streamline your FMCG wholesale operations with online customer self-service from Cloudfy. Schedule your complimentary demonstration today.
