Good Drinks Australia is one of the country’s leading independent brewing companies, supplying pubs, restaurants, retailers and distributors nationwide. As order volumes increased and pricing structures grew more complex, their NetSuite native ecommerce module struggled to keep up.
Good Drinks needed a B2B platform that could deliver personalised pricing, regional shipping rules, loyalty programmes and deep NetSuite integration without manual work or operational delays.
Cloudfy Pro was selected to replace the legacy system and create a modern, scalable ordering experience for staff, customers and field sales teams.
Products
Products : B2B Ecommerce Platform
Integration : NetSuite
The Challenge
Good Drinks faced a number of issues common across the beverage sector:
- Complex pricing and discount rules : Multiple price lists, customer specific rates and promotional structures needed to sync with NetSuite in real time.
- Multi region shipping: Freight rules varied by state, territory, warehouse and customer. NetSuite could not handle the level of variation the business required.
- Loyalty programmes: GaugeBucks and other incentives needed accurate calculation and alignment with NetSuite tax rules.
- Operational inefficiency : Manual intervention was required for pricing checks, freight validation and order corrections.
- Customer experience limitations: The existing portal offered limited self-service and did not meet the expectations of trade buyers.
Good Drinks needed a B2B platform designed for beverage distribution, not a repurposed B2C storefront.
Why Good Drinks Chose Cloudfy
Good Drinks evaluated other options but chose Cloudfy for the following reasons:
- Deep and proven NetSuite integration
- Ability to handle complex shipping logic unique to the Australian beverage sector
- Personalised pricing, catalogues and secure B2B logins
- Multi warehouse coordination and support for 3PL partners
- Proven experience with major beverage brands such as Heineken
- Confidence Cloudfy could scale with their portfolio and distribution network
Cloudfy provided the level of customisation Good Drinks needed while keeping the platform efficient and easy to manage.
The Solution
Cloudfy delivered a phased implementation that included:
Advanced NetSuite integration: Real time sync for pricing, promotions, loyalty points and freight.
Personalised B2B experience: Customer specific pricing, catalogue visibility, order templates, account tools and invoices.
Multi region shipping: Support for regional freight variations and warehouse specific logic, configured to reflect real operational rules.
Loyalty programme alignment: GaugeBucks and promotion mechanics calculated consistently with NetSuite financial records.
Operational efficiency: Automated processes replaced manual checks, improving accuracy and reducing cost.
Future ready foundation: A phased roadmap that includes new delivery rules, returns, vouchers, sales rep app enhancements and mobile ordering.
Looking Ahead
With Cloudfy in place, Good Drinks can continue to build on their digital foundation and roll out new enhancements tailored to their business model, including:
- Advanced delivery rule development.
- Extended freight and discount logic.
- Returns and voucher management.
- Sales rep app updates.
- Warehouse selection for phone orders.
- Customer mobile app.
The core digital experience is already transformed. What comes next is about deepening capability, adding even further convenience for customers and supporting new operational needs as the business evolves..
"What makes this project so rewarding is seeing how much time and manual effort we have been able to return to the Good Drinks team. When a business moves from workarounds to a platform that actually fits their operation, the impact is immediate. Cloudfy was designed for this level of complexity and Good Drinks are now set up to scale with confidence. It’s been an absolute pleasure working the professional Good Drinks team."
Summary
Good Drinks Australia knew their business had outgrown the capabilities of their previous platform. They needed something built for complex pricing, regional freight and the realities of beverage distribution at scale. Cloudfy delivered exactly that. With deep NetSuite integration and industry ready features, the new system has already reduced manual work, improved order accuracy and created a smoother experience for staff and customers.
It is a clear demonstration of why Cloudfy is becoming the platform of choice for beverage and alcohol distributors who want technology that grows with them, not against them.
