Based in Switzerland, Movora develops, manufactures and distributes parts for animal joint replacements around the world. As well as orthopedic implants the company provides diagnostic tools, instrumentation, and medicines made from natural sources. They also offer professional development through workshops, clinics, webinars, and one-to-one consulting. Veterinary clients can source all the parts, tools and accessories needed to replace animal hips, elbows, ankles and knees.
Movora chose Cloudfy to improve ordering efficiency and simplify purchasing journeys for their customers.
Products
Solution: B2B ecommerce
Integration: Microsoft Dynamics Business Central
Features: Customer self-service
The Challenge
Movora needed a robust B2B ecommerce solution that could handle the complexities of ordering medical devices. The company wanted a more efficient, user-friendly format that allowed customers to filter joint replacement parts by requirements.
They also needed to replace their manual order-taking process based on PDF forms downloaded from their website by their veterinary clients. An alternative to manually checking the boxes and then emailing or calling to place orders would improve customer service.
Our Approach
The Cloudfy team built a multi-variant system to import a wide range of product attributes. These might include, for example, joint type, size, accessories, and tools needed to complete the surgery. Previously, product images were added manually but FTP bulk image uploads make the whole process more efficient.
Veterinary clients can search the website for joint replacement parts and filter the catalog for screws to go with their chosen joints for specific animals. A ‘related products’ feature helps them find all the items they need for the required surgical procedure. For example, a veterinary surgeon can choose a hip plate and quickly find the corresponding screws and screwdrivers needed. Customers can also download and save product images and specifications for reference during the procedures.
Once customers have selected their items online they can simply submit their requirements, helping to automate the purchasing process. They can then track their shipments by logging into their customer dashboard and receive updates via email.
Microsoft Dynamics Business Central integration
Microsoft Dynamics 365 Business Central enterprise (ERP) system integration streamlines business operations. Advanced B2B ecommerce features complement Business Central to create an end-to-end online ordering and payment portal.
As a certified Microsoft Cloud Solution Partner, Cloudfy simplifies data sharing to provide seamless purchasing experiences. Customers have real-time access to product catalogs, inventory counts, custom pricing, their order history, and invoices. They can manage their orders, payments, and account-related tasks online at convenient times. B2B ecommerce-ERP integration reduces errors, increases customer satisfaction and simplifies administration, freeing up valuable resources for other activities.
Movora’s customers can view and download PDF versions of their invoices directly from Business Central. They can easily reorder the same frequently used items using Cloudfy’s templates and save favorites lists based on previous orders. For detailed enquiries and extra customer support they can also call the sales team, who can see their account details and orders.
Results
Online customer self-service with Cloudfy has transformed Movora’s ordering process, saving time and money. At the same time customer journeys are simplified and supported by online ordering and reordering tools.
Find out how you can transform the ordering process for your medical device business with online customer self-service from Cloudfy.
Does your B2B distribution business need a more efficient purchase ordering process? If so, contact us now to request your free Cloudfy demo.
