Primeline operates across many industry sectors including FMCG, retail, pharmacy, media, automotive, print, ambient foods and technology. It is the exclusive distributor of a range of branded tobacco products and e-cigarettes throughout Ireland.
The company wanted to streamline sales with a straightforward business to business (B2B) webstore. They needed easy logins for their grocery, supermarket and pharmacy clients to simplify ordering. By passing the details seamlessly to their Microsoft Dynamics AX enterprise (ERP) system they would also streamline their sales process.
The company chose Cloudfy to create a user-friendly customer self-service portal and simplify sales workflows with pre-built Dynamics AX integration.
Products
Solution: B2B ecommerce replatforming
Integration: Microsoft Dynamics AX
Features: Restricted products
The Challenge
Although Primeline distributes a small number of tobacco products it handles very high volume sales. The company’s previous ecommerce software didn’t deliver the smooth and seamless ordering process they wanted for their customers.
They decided to replatform to a B2B solution purpose designed for the FMCG sector. A top priority was the ability to create different pricing groups for their wholesale customers, based on their contracts. They also wanted to restrict the products a customer could view and purchase according to their contract.
Our Approach
Typically, the Cloudfy team manages integration between our customers’ B2B ecommerce sites and their ERP systems. In this case Primeline’s highly capable IT department took the lead to ensure their strict data access rules were applied. They built their own application programming interface (API) to share customer records, product data and orders with Cloudfy.
Primeline’s customers each have an exclusive list of products to order based on their wholesale contract. With Cloudfy it was straightforward to make sure they could only view and purchase their contracted products.
For customers who prefer offline ordering their login allows them to access and download stock sheets. They can print and manually complete their order, ready for submission. However, customers who like the convenience of online self-service can simply create a favorites list for their frequently ordered products. They can easily use and update the list for fast reordering. They can also save frequently used order templates to save time.
Using the site’s document store customers can view their contracts at any time, reducing customer service enquiries.
Microsoft Dynamics AX integration
Microsoft Dynamics AX, now rebranded as Dynamics Finance and Operations or F&O, is a popular ERP system. It provides a key data hub for all your business information. Integration with your B2B ecommerce platform allows you to automate workflows so you can simplify, save, and scale your business. It provides near real-time synchronization of information about your customers, orders, prices, products, inventory, and order status. Your customers can check stock levels, place orders, and pay their invoices online at any time.
Online self-service reduces manual data entry. Order processing is faster and you’ll almost eliminate errors, so you’ll improve customer satisfaction and save money.
Results
As leaders in supply chain, logistics, sales and marketing services across the Irish and UK markets Primeline knows the importance of customer service. The company can now provide an easy online ordering solution for its tobacco and e-cigarette clients. The company has streamlined and simplified sales order processing, improving efficiency and saving valuable time.
As a certified Microsoft Cloud Solution Provider, Primeline can rely on Cloudfy’s tried and tested pre-built connector for Microsoft Dynamics AX ERP. It has a robust and secure customer self-service solution to support its online sales.
Find out how you can simplify and streamline your FMCG distribution business with online customer self-service from Cloudfy.
Do you need similar features to modernize your B2B webstore and streamline your purchase order process? If so, contact us now to request your free demo.
