Your B2B ecommerce solution for the entertainment sector
With intense competition in the entertainment sector, it’s important to stand out, not just against direct competitors. You need a powerful and consistent approach for TV, gaming, music, social media, and virtual reality.
With a hybrid ecommerce site, you can sell directly to consumers as well as your trade and retail partners. Process automation saves you time and money, personalization improves customer experiences and predictive analytics helps you make data-driven decisions.
Cloudfy is a B2B ecommerce platform purpose designed for complex high volume sales across multiple channels. With business system integration you can streamline and simplify operations for your entertainment business and scale as your business grows.
Key features to simplify, save and scale sales in the entertainment sector
Direct to consumer sales
Alongside your B2B strategy you can easily manage manage direct to consumer (D2C) sales when you have a powerful and flexible ecommerce platform like Cloudfy. You can build and grow your core market with new audiences and subscribers who buy your complementary products. Sell at retail prices via a guest checkout and show your distributors and wholesalers their own contract pricing when they login. You can share all or part of your catalog depending on their buying history and sales agreements.
Product information management
Creating relatable products to support entertainment experiences can deliver valuable additional revenue. When you’ve carefully curated your product catalog you’ll need to present and manage it to the highest standards. Both businesses and consumers will want the best possible images and engaging content in multiple formats. Powerful product information management tools simplify this complex process and help to deliver sales growth.
International sales
Entertainment is a global concern but your conversion rates improve when your catalog is tailored for each region or country. Customers buy more online when they can use their preferred local language and currency. With Cloudfy’s multi-site feature you don’t have to build separate sites; you can manage it all from your administration dashboard. You can offer preferred payment methods and even create completely bespoke sites for your largest customers.
Customer engagement
You’ll want to respond to the demand generated by your latest event or experience. Followers and fans will want to receive their merchandise quickly, either directly from you or via their local retailers. By tracking interest in near real time, you can manage your inventory to meet demand.
Flexible pricing
Price promotions increase sales and generate valuable extra revenue. Custom pricing rules improve your B2B customers’ online experiences and encourage them to place early orders. You can also step outside your usual pricing rules with carefully timed offers and promotions.
Scalability
As a software as a service (SaaS) solution Cloudfy is available for a monthly subscription without hidden fees. From custom development and site set up to hosting and security , it’s all done for you. You won’t need expensive customizations to meet your unique requirements.
The Japanese entertainment company, Tomy, is known around the world for its children’s toys and merchandise. The company chose Cloudfy to modernize its B2B ecommerce operations across Europe. The priority was to reduce the total cost of ownership compared with their existing system. They also wanted to improve online experiences for their customers. To achieve this their new platform needed to integrate seamlessly with SAP ECC.
Customers now enjoy fast, efficient and intuitive online experiences and Cloudfy provides the scalability to support Tomy’s additional regional sales. The marketing and editorial team can update content and promotions quickly and share high quality product information.
Find out how Cloudfy helps you simplify and scale sales and save money in the entertainment sector.
