Your B2B ecommerce platform for the home & garden sector
Consumers have rediscovered their enjoyment of home and outdoor spaces while they spend more time working at home. In fact, figures show that over a quarter of shoppers buy home & garden products online every month. To meet their retail partners’ needs, manufacturers, distributors and wholesalers in the sector need a competitor-beating B2B ecommerce platform.
From furniture and decorating products to garden plants, tools and equipment, competition is high. Online searches and research are convenient ways for customers to find solutions, compare prices and read reviews. You need to provide your retail partners’ with useful content and engaging product information. You’ll help them advise their customers and encourage them to choose your products.
Cloudfy is a leading B2B ecommerce platform for the home & garden sector delivered on a single cloud platform. You can sell efficiently online, simplify complex B2B sales, save money with process automation and scale as your business grows. Optimize your results with:
- high quality online content
- improved inventory visibility
- automated sales workflows
- streamlined multi-store sales.
Simplify, save and scale your home & garden sales
High quality page design
Presenting your brand effectively online is increasingly important. Your B2B buyers prefer to buy directly from suppliers like you rather than through third-party platforms. High quality user experiences delivered through engaging and well thought-out content are essential. Powerful but easy to use page design tools help you meet customer needs and simplify the buying process
Improved product information
Add value to your online content with built-in product information management (PIM) tools or integration with your preferred PIM software. Easy to use PIM tools improve online visibility and simplify day to day management of thousands of stockkeeping units (SKUs). Your customers can view and download product information and images, technical specifications and data sheets.
Reliable inventory visibility
Overcome supply chain challenges by providing the most accurate view of your inventory, almost in real time. When you integrate your enterprise (ERP) system with Cloudfy it’s easy to share your stock levels. You can show lead times, offer alerts for new arrivals, and automatically send back-in-stock notifications. For your key clients you can directly feed them your inventory levels.
Personalized customer experiences
You probably have hundreds and possibly thousands of SKUs in your catalog. By providing a personalized view when they login you’ll help your buyers find exactly what they want quickly and easily. When you make their jobs easier you’ll improve engagement and increase their loyalty and lifetime value.
Efficient automated workflows
Keeping pace with peak demand is a major challenge in the home & garden sector. B2B ecommerce-ERP integration enables automated workflows, speeding up processes and minimizing delays due to manual data entry errors. Your processes become more accurate and reliable so you’ll improve efficiency and increase customer satisfaction.
Fast fulfillment
Integration with your preferred third-party shipping software minimizes dispatch errors. You can include postcode look-up and provide delivery options and real-time shipping calculations at checkout. Adding tax information, extra charges based on weight, volume, and insurance costs makes the whole process more transparent.
Bonningtons is one of the UK’s leading importers of wholesale gardening and homeware products. The company supplies garden centers, wholesalers, retailers and other businesses.
As the company evolved it needed to upgrade customer service. Cloudfy’s B2B online portal and field sales representative app were the natural choices. The key objective was to improve integration with their Microsoft Dynamics ERP system. Their new flexible site layout and design provides powerful B2B features, helping their customers buy more online. Since moving to Cloudfy, they have seen 530% growth in sales, 220% growth in conversion and 100% positive customer feedback.
Swift Imports supplies wholesale and retail customers with artificial topiary including Christmas trees, flowers, and gifts. The company wanted a user-friendly showcase for high quality images and a mobile ordering system for their field sales team. They also needed break pricing for multiple quantity tiers. They decided it was time to upgrade their Cloudfy site with the latest features and functions.
Their sales team now has a more efficient ordering process in the field using their tablet or laptop devices. The accurate e-catalog shows available products and supports immediate ordering. Integration with their PIM and Sage ERP system simplifies data sharing and improves accuracy.
Find out how Cloudfy helps you simplify and scale your home & garden supplies sales.
