In uncertain times, consumer spending is more considered and health and wellbeing are playing a greater role in buying decisions. This means every part of the FMCG value chain must work together seamlessly.
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In January 2026, Google published a blog post that introduced a potentially game-changing concept for the future of ecommerce. The post, titled “Under the Hood: Universal Commerce Protocol (UCP)”, outlined a new open standard designed to help ecommerce platforms, vendors, and
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