A Complete Solution for Complex B2B Sales.
About Cloudfy
A Complete Solution for Complex B2B Sales.
Most ecommerce platforms were built for consumer retail and retrofitted for B2B. Cloudfy was not. From the very beginning, we built for the complexity that manufacturers, wholesalers and distributors actually live with: ERP-driven pricing, contract rules, approval workflows and customer hierarchies that no generic platform can handle without expensive custom development.
2 million+
177%
6 months
Trusted by global B2B businesses
ERP Integration
Your ERP is the backbone of your business. Cloudfy connects to it seamlessly.
B2B ecommerce only works when it respects the commercial logic already locked inside your ERP. Pricing rules, customer hierarchies, inventory, contract terms, approval flows: Cloudfy reads from your ERP and reflects that truth online, in real time, without duplication or override. That is not a feature. It is the foundation of everything we build.
With over fifteen years of deep integration experience across SAP, Microsoft Dynamics, NetSuite, Sage, Oracle and more, our integration team has handled the edge cases, the exceptions and the complexity that generic platforms cannot. Every integration is built to be reliable, maintainable and commercially accurate from day one.
Natively integrated with
Our story
We exist to make B2B commerce smarter and more connected.
Cloudfy was founded in 2010 with one clear purpose: to give manufacturers and distributors an ecommerce platform that actually matched the way they traded. Not a B2C tool with B2B bolted on. Not a generic cart with custom code on top. A platform built, from the ground up, for the complexity of trade commerce.
The businesses we serve operate with layered pricing rules, customer-specific catalogues, multi-tier approval flows and ERP systems at the heart of everything they do. Before Cloudfy, digitising that meant expensive custom builds, fragile integrations and years of development. We changed that.
Today, Cloudfy powers B2B ecommerce for clients across manufacturing, wholesale and distribution in the UK, North America and Australia, combining deep ERP integration expertise with a platform that keeps pace with how B2B is evolving.
What drives us
Three principles. Fifteen years of practice.
ERP-first, not frontend-first
Your ERP holds your commercial truth: pricing, customers, inventory and rules. Cloudfy connects to it and exposes that logic online, rather than attempting to duplicate or override it. ERP integration is never an afterthought with us.
Control without compromise
B2B ecommerce that loses control of pricing, margin or ordering behaviour is worse than no ecommerce at all. Every Cloudfy deployment enforces the commercial rules your business depends on, consistently, across every customer, channel and region.
Built for complexity. Delivered with precision.
Complexity is not something to apologise for or engineer away. It is what makes your business defensible. Cloudfy is built to handle it natively, so your buyers get a clean, intuitive experience while your commercial logic remains intact underneath.
Our people
Behind every integration, every order, every launch.
Our project managers, developers, UX designers, integration specialists and digital strategists are not generalists who happen to work in B2B ecommerce. They understand the language of manufacturing and distribution: what a rebate structure looks like in SAP, how approval flows behave across multi-site organisations, what it takes to migrate a business off email and spreadsheets without disrupting its commercial relationships.
That depth of knowledge is what makes Cloudfy implementations succeed where generic platforms fail. It is not just the technology. It is the people behind it.
Our team by numbers
15+
Years in B2B ecommerce
3
Global offices
200+
B2B clients served
12+
ERP platforms integrated
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“When we built our first websites, there simply was not an ecommerce platform designed for the realities of B2B. Everything had to be custom: complex, expensive and out of reach for many. Cloudfy was born to change that. We built a platform purpose-built for trade businesses: fast to set up, affordable to run and backed by 24/7 support. More importantly, it is built on over a decade of hands-on experience working with manufacturers and distributors across dozens of industries. And we are not standing still. Innovation remains at the heart of Cloudfy, making it a platform that businesses can grow with confidence.”
Robert Williams, CEO & Co-Founder, Cloudfy
Recognition
Winning awards across B2B commerce, technology and industry innovation.
2025, A landmark year. Five wins.
Best eCommerce Platform
eCommerce Awards 2025
B2B SaaS Innovation of the Year
Tech Excellence Awards 2025
Best Exploitation of Technology
Direct Commerce Awards 2025, Ride Designs x Cloudfy
Best Multi-Channel Business
Direct Commerce Awards 2025, Macfarlane Packaging x Cloudfy
Best Use of Technology in Healthcare
Health Tech Awards 2025, Ride Labs x Cloudfy
Track record, previous wins
Our journey
Twenty years of building for B2B.
2005
Foundations Laid
First ecommerce platform developed to solve real-world B2B trading challenges.
2010
Cloudfy is Born
Backed by Williams Commerce, Cloudfy launches as a dedicated B2B ecommerce solution.
2012
First ERP Integrations
Early clients come on board. First deep ERP integrations delivered and proven in production.
2014
International Growth
Customer base expands internationally across manufacturing, wholesale and distribution sectors.
2015
Product Evolution
Enhanced integration capabilities and advanced ordering features bring greater power and flexibility to enterprise customers.
2017
Mobile Commerce
Launch of the Customer Ordering App and Sales Rep App for mobile-first B2B ordering.
2019
Going Global
New offices open in the USA and Australia, strengthening global delivery capabilities.
2020
Enterprise Connectivity
Punchout, EDI and cXML capabilities added, enabling complex procurement and enterprise-scale commerce.
2022
Industry Leadership
Major wins in manufacturing and healthcare cement Cloudfy's position as a trusted B2B platform for regulated industries.
2023
Award Winning
Best eCommerce Platform, eCommerce Awards 2023. Clutch Top 100 Fastest Growing Companies.
2025
A Landmark Year
Five major industry awards including Best eCommerce Platform and B2B SaaS Innovation of the Year.
2026+
The Next Chapter
AI-driven commerce, deeper ERP connectivity and platform innovation shaping the future of B2B.
Client voices
What B2B businesses say after going live on Cloudfy.
Ready to see Cloudfy in action?
Talk to our B2B ecommerce specialists. We will show you how Cloudfy handles your pricing rules, your ERP and your customers, out of the box.