Headless B2B Ecommerce Platform | Cloudfy
Give your customers a better way to buy. Anywhere they want to buy.
Run your portal, rep app, dealer sites, marketplace and punchout feeds from one core that's connected to your ERP. You sell in more places. Your prices and trading rules stay exactly as you set them. Your IT team gets their week back.
Complex B2B welcome.
Every new front end costs you more than you planned.
You started with a portal. Then your reps needed an app. Then a dealer site for each region, and a marketplace feed. Each one needs the same live prices, stock and customer terms, so each one got its own custom code to fetch them.
Now one change in your ERP breaks something. Prices drift between channels. Your IT team spends the week fixing connections instead of helping you sell more.
One core. Any storefront. Your rules, once.
- Sell in more places without more risk. Add a dealer site, a marketplace or a mobile app and it uses the same prices and stock as everything else.
- Keep control of every price. Your ERP stays the source of truth. Cloudfy applies your contract pricing, approvals and account hierarchies once, then every front end gets the right answer for that customer.
- Free your IT team. One connection to your ERP, maintained by us. No duplicated logic, no code to patch every time your ERP updates.
- Build the front end you want. Contentful, Storyblok, Adobe AEM, your own React app, or Cloudfy's ready-made portal. Your choice, your timeline.
Headless, ready-made, or both. You decide.
Cloudfy Enterprise v5 is API-first, so you can go fully headless from day one or start with our portal and open up the API later. Nothing needs rebuilding when you change your mind.
Ready-made portal
Live in weeks with Cloudfy's own B2B ordering portal. Pricing, quoting, approvals, reordering and ERP sync all switched on and ready to go.
Best if you want to replace a legacy portal fast.
Headless API
Keep the Cloudfy core and ERP integration. Build your storefront in Contentful, Storyblok, Adobe AEM or your own React front end. Every front end calls the same API and gets the same answer.
Best if you run several brands, regions or channels.
A mix of both
Use the ready-made portal for trade customers and a headless storefront for a dealer network or a new market. Same prices, same stock, same rules.
Best if different customers need different experiences.
Whichever route you take, you get the full Cloudfy B2B ecommerce platform underneath, with all 35+ features built in. Enterprise v5 is also AI-ready, so the same API that powers your storefronts powers Cloudfy AI for your customers and your team. See Cloudfy Enterprise and the Cloudfy API.
ERP compatibility checker
See how Cloudfy works with your ERP
Select your ERP to see how Cloudfy connects product, stock, pricing, customer and order data. The connection is the same whether you go headless or use our portal.
✓Get an instant overview. No details or sign-up required.
Your ERP works with Cloudfy
Here is how Cloudfy connects with your existing ERP, headless or not.
View integration detailsComplex integrations. Delivered.
Headless only works if the core behind it can handle real B2B trading. Ours already does, for businesses like these.

Multi-region wholesale portal with complex pricing rules and real-time SAP integration, live in weeks.
Read the Heineken story
B2B ecommerce platform fully integrated with global distribution systems, delivered in under eight weeks.
See the case studies
Over 900 bakery and food service products served to 21,000+ customer accounts across the UK. On time, error-free.
Read the Delice de France story"Cloudfy delivered their B2B Ecommerce platform fully integrated with our global distribution systems in under 8 weeks." UPS Healthcare
Headless is a great fit for some businesses. Not all.
We'd rather tell you now than six months in. Here's how to know.
Headless makes sense if you
- Sell through more than one channel: portal, reps, dealers, marketplaces
- Run several brands or regions that need their own look but the same rules
- Already manage pricing, stock and accounts in your ERP
- Have an in-house or agency team who'll own the front end
Start with the ready-made portal if you
- Need to replace a legacy portal quickly
- Sell through one channel to one type of customer
- Don't have a front-end team and don't want one
- Want to go live first and open up the API later
Build your B2B ecommerce requirements in minutes.
Rate 32 platform capabilities as must-have, nice-to-have, or not needed, and get an instant match score showing exactly where Cloudfy fits and where to dig deeper.
The questions your IT team will ask.
Does headless Cloudfy work with our ERP?
Yes. The ERP connection is part of the Cloudfy core, not the front end, so it's the same whether you use our portal or your own storefront. Cloudfy connects with 20+ ERP systems including SAP, Microsoft Dynamics 365, NetSuite, Oracle, Sage and Epicor. See all ERP integrations or check your ERP.
How much custom development will we need?
Only the front end. Pricing, approvals, account hierarchies, quoting, checkout and ERP sync are built into Cloudfy, so your team builds the experience and calls the API for everything else.
Will we end up duplicating our commercial logic?
No. Your ERP holds your prices, stock and customer terms. Cloudfy reads them and applies your trading rules once. Your front ends never hold their own copy.
Who maintains the ERP integration?
We do. Cloudfy is a SaaS platform, so the ERP connectors are maintained and updated by Cloudfy as part of your subscription.
What happens when Cloudfy or our ERP is upgraded?
Because your front end talks to the Cloudfy API rather than directly to your ERP, upgrades on either side don't mean rewriting your storefront. Full details on versioning are in the architecture guide.
Is it secure?
Your customers sign in to their own accounts and only see the products, prices and order history you've allowed for them, on every front end. Authentication, data flows and hosting are covered in depth in the architecture guide.
More on headless B2B ecommerce
The benefits, the trade-offs and where B2B has been slower to adopt headless than B2C.
B2B headless commerce: benefits and challengesHow Enterprise v5 lets you choose pre-built modules or a headless API, and connect Contentful, Storyblok, Adobe AEM or your own React front end.
Cloudfy Enterprise v5: modular, API-first, AI-readyMoving from a legacy portal or a retrofitted B2C platform to Cloudfy, without disrupting how you trade.
Replatforming to CloudfyGet the headless B2B ecommerce architecture pack.
Everything your IT team needs to evaluate headless Cloudfy properly:
- Architecture diagrams you can reuse in your own documents
- API and ERP data flows for products, pricing, stock, accounts and orders
- Customer authentication and checkout in a headless setup
- Three implementation scenarios, and when not to go headless
Prefer to read online first? Open the architecture guide.