Catalog and PIM cabilities

Capability hub

Catalog and PIM capabilities

One catalog for every market and every account. One source of truth for your IT team.

Cloudfy's catalog and PIM capabilities give manufacturers, distributors and wholesalers one product catalog published across multiple storefronts, languages and customer accounts through the B2B portal, with product data, pricing and stock driven by the ERP.

What your customers get

A catalog built for their account: the products, part numbers and prices they are allowed to buy, and nothing they are not.
Product pages in their language, with their units, currency, images and documents attached.
Live availability by warehouse before anything goes in the basket.

What your IT team gets

Product data held once. The item master stays in SAP Business One, Microsoft Dynamics 365, NetSuite or Sage, and Cloudfy reads it on every ERP sync.
Variants, assemblies and product families modeled in the PIM without custom development.
Bulk import, export and API access for enrichment, instead of a second product database to maintain.

Cloudfy runs both sides from the same source of truth, your ERP.

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Built for your IT, operations and finance teams, not just your buyers

For IT

Your ERP stays the product master. Cloudfy reads item codes, descriptions, units of measure and stock from SAP Business One, Dynamics 365, NetSuite or Sage, holds the enrichment your ERP was never built for, and publishes it. No duplicate product database, no custom middleware to look after.

PCI DSSISO 27001Cyber Essentials PlusAICPA SOCBest eCommerce Platform 2025

Your product data, digital assets and customer-specific catalogs sit on infrastructure independently audited to these standards.

For Operations

Catalog changes stop arriving as tickets. New lines, discontinued items and warehouse availability come through on the next ERP sync, and your team updates images, documents and marketing content in one record rather than three systems.

For Finance

Every storefront prices from the same ERP price lists and customer contracts, so a localized catalog in a new market carries exactly the margin rules you run at home.

How catalog and PIM works, end to end

From the item master in your ERP to a priced, localized product page in your customer's account, and back to the ERP when they order.

Pulled from your ERPCloudfy reads the item master, code, description, unit of measure and stock, from SAP Business One, Dynamics 365, NetSuite or Sage on every sync.
Enriched and localized in the PIMYour team adds attributes, images, documents and translated content to the one record, without touching the ERP.
Published to every storefrontThe record appears on each storefront and account it is assigned to, priced live from the ERP price lists.
Ordered and synced backThe buyer orders, availability is checked against the warehouse, and the order lands in the ERP without rekeying.

Your customers see one clean catalog in their language at their prices. Your team stops maintaining product data in three places.

Catalog and PIM capability areas

Four features carry most of the traffic to this hub. Everything else that belongs here is linked beneath.

Product catalog

Account-specific catalogs with part numbers, variants, assemblies and documents, driven by the item master in your ERP.

Product catalog ›

Multi storefront

Separate storefronts per brand, region or customer group, run from one catalog and one admin, each with its own pricing, language and assortment.

Multi storefront ›

Product information management

Enrich ERP product data with attributes, images, digital assets and relationships, then publish it everywhere it is needed.

Product information management ›

Multi language

Translated product content, localized units and currencies, set per storefront and per customer account.

Multi language ›

Also part of this capability

See all 35+ features

Trusted by these global companies

Delice de France's Cloudfy storefront homepage displayed on a desktop monitor, showing seasonal promotional banners and product tiles from their bakery and drinks range

Delice de France's live Cloudfy storefront, product tiles carrying SKU code, name and imagery straight from the catalog.

Case study

900+ products, one catalog, 21,000 accounts

Delice de France, food service and bakery, supplies over 900 bakery and food service products to 21,000+ customer accounts across the UK.

"Delice de France came to us with a clear operational challenge: hundreds of time-critical orders every day, 21,000 customer accounts, tight delivery windows tied to regional routes, and a catalogue of over 900 products that the internal team needed to own and manage themselves. We built the solution around how their business actually works."

Cloudfy Implementation Team, Delice de France project

900+Active product lines managed in-house, without developer support

21k+Customer accounts, each with contracted pricing, live at go-live

Read the story

See what changes when Cloudfy handles your catalog

Area	Without Cloudfy	With Cloudfy
Localized catalogs	A product spreadsheet per market, translated by hand and out of date within weeks	One record, with translated content, local units and currency published per storefront from the PIM
Variants and assemblies	Every size, color and pack listed as a separate line; assemblies quoted over the phone	Product families, variants and assemblies modeled once, selected on the product page, priced from the ERP
Product data updates	New lines and price changes rekeyed into the web catalog after the ERP, with errors between the two	Item master changes arrive on the ERP sync; enrichment lives in the PIM; bulk import, export and API cover the rest
Datasheets and certificates	Emailed on request, or attached to the wrong version of the product	Documents, images and certificates attached to the product record and shown by market and account
Availability	The catalog shows products a warehouse cannot ship; customers find out after they order	Stock, lead time and warehouse shown on the product page, read from the ERP

Frequently asked questions about catalog and PIM

Can we show different customers different catalogs?

Yes. Each customer account is assigned an assortment, so buyers see the products, part numbers and prices agreed for them, with everything else hidden. Assignment can follow ERP customer groups.

Does Cloudfy replace our ERP as the product master?

No. The item master stays in SAP Business One, Dynamics 365, NetSuite or Sage. Cloudfy reads it on each ERP sync and holds the marketing, media and localization content on top.

How do we localize product content for different markets?

Product descriptions, attributes, units and currencies are set per storefront and per language in Cloudfy's PIM. Compliance fields and regulatory documents can be attached only for the markets that require them.

Can Cloudfy handle variants, assemblies and product families?

Yes. Variants such as size, color and pack are grouped under one parent product, and assemblies or kits are modeled as configurable products, with pricing for each option read from the ERP.

How do we get product data in and out of Cloudfy?

Through the ERP sync, bulk CSV import and export, and the Cloudfy API. The ERP owns core item data; the PIM owns enrichment; the API and imports cover everything else, including migration.

Where do datasheets, safety sheets and certificates live?

Attached to the product record in Cloudfy's PIM, with visibility set by storefront and customer account. Buyers download the current version from the product page rather than requesting it by email.

Does the catalog show warehouse availability?

Yes. Stock, lead time and the fulfilling warehouse are read from the ERP and shown on the product page and in the basket, so buyers see what can ship before they order.

Can customers request a quote from the catalog?

Yes. Products, configurations and account pricing feed directly into a quote request, and an accepted quote converts to an order that syncs to the ERP.