Cloudfy B2B Ecommerce Software
🍷 Luxury Beverages & Wines and Spirits
How Moët Hennessy Brought Order to
Pan-European Merchandise Distribution
One of the world’s most iconic wines and spirits houses replaced a complex, resource-intensive manual process with a Cloudfy bulk order portal integrated directly into SAP. In six months, the operation was transformed.
About the Client
One of the World's Most Recognised Wines and Spirits Houses
Moët Hennessy is the wines and spirits division of LVMH, home to some of the world’s most celebrated champagnes, cognacs and prestige spirits. Across dozens of heritage Maisons, the group supports luxury venues, events and retailers throughout Europe with an extensive range of branded merchandise.
With hundreds of products and thousands of European clients, distributing merchandise efficiently had become a significant operational challenge. The manual process was absorbing valuable internal resource that belonged elsewhere.
Compiling product lists, managing delivery requirements for multiple locations, and routing orders through SAP without a purpose-built workflow was slow, error-prone and entirely manual.
The Challenge
A Process That Had Outgrown Manual Management
Moët Hennessy’s merchandise distribution involved a level of complexity that no off-the-shelf solution had been built to handle. Every inefficiency was multiplied across thousands of clients and hundreds of products.
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No Structured Bulk Order Workflow
Compiling merchandise lists for multiple client locations was done manually, requiring significant staff time and leaving room for errors at every stage.
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Complex Delivery Logistics
Each client order could span multiple delivery addresses, specific event dates and varied quantities. Managing this without a system was operationally fragile.
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SAP Lacked a Pre-Built Workflow
Like many enterprise ERP systems, SAP did not offer an effective pre-built process for this type of bulk merchandise allocation and internal distribution.
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Resource-Heavy Manual Process
Internal teams were spending disproportionate time on coordination, checking and correcting orders rather than on commercial and relationship activity.
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No Visibility Across Order History
Without a centralised system, linking client transaction histories, tracking order status and reviewing despatch records was cumbersome and inconsistent.
The Solution
A Process That Had Outgrown Manual Management
Cloudfy did not retrofit a generic B2B ecommerce model. Instead, the team reviewed how Moët Hennessy actually operated and rebuilt the process around that reality — creating a bespoke internal distribution portal that connected deeply with SAP and gave internal buyers full control over complex bulk orders.
Type Master Buyer Accounts
Internal MH buyers, known as Type Masters, each manage their own client groups. They can build orders, set delivery preferences and manage multiple accounts from a single login.
Bulk Order Processing with Multi-Destination Despatch
Buyers specify delivery dates, locations and payment options for multiple clients in one order flow. New delivery addresses and event-specific requirements can be added on the fly.
Multi-Level Administration and Approval Controls
Multiple administration roles provide layered controls. Buyers can override, escalate or refer issues for additional approval directly within the platform, without leaving the workflow.
Full Order History and Client Visibility
Client transaction histories are linked so each buyer can review all orders, including maps, product details and despatch status, giving complete operational transparency.
Customer Groups by Region or Type
Buyers can organise clients into groups by geography or client category, creating personalised pages and streamlined workflows for each segment.
Why This Matters
This type of internal merchandise distribution — bulk, multi-destination, event-driven — falls outside standard ecommerce and ERP workflows. Cloudfy built a solution specifically for how MH operates, not a generic template.
How It Works
The Order Flow, Step by Step
Cloudfy created a structured, repeatable workflow that replaced ad-hoc manual coordination. Every step connects back to SAP without requiring manual data entry.
Buyer Logs In and Selects Products
A Type Master buyer accesses their personalised portal, browses the MH merchandise catalogue and selects products for their client group — all within a single, controlled environment.
Multi-Destination Checkout Configured
On the checkout page, the buyer specifies individual delivery dates, delivery locations and payment options for each destination. New addresses for events or new venues are added directly in the flow.
Automated Checks Run Against SAP
Cloudfy runs automated checks to validate product availability, pricing and fulfilment logic against live SAP data. Issues are flagged instantly rather than discovered after despatch.
Override, Refer or Confirm
If a check raises an issue, buyers can override it where authorised, escalate to an administrator, or refer for additional approval — all within the platform, without email chains.
Process Orders — Seamless Central Despatch
Confirmed orders flow directly into SAP and trigger despatch from the centralised warehouse. No re-keying. No manual intervention unless an exception genuinely requires it.
ERP Integration
Deep SAP Integration, Out of the Box
\Cloudfy connects directly with SAP to synchronise product data, inventory, pricing and order logic in real time. When a buyer confirms an order in the Cloudfy portal, it flows straight into SAP — no manual re-entry, no duplication, no delay.
For Moët Hennessy, this meant that a process which previously required significant manual coordination now runs with automation at every stage. The SAP integration is the backbone of the entire distribution operation.
The Outcome
What Cloudfy Actually Delivered for Moët Hennessy
In six months, a fragmented, manual merchandise distribution process became an automated, SAP-integrated operation that gives the MH team control, accuracy and scalability.
Reduced Administration Overhead
Internal buyers spend significantly less time on coordination, checking and correction. The platform handles the process; the team handles relationships.
Improved Order Accuracy
Automated checks against SAP data catch issues before despatch. Manual errors that previously required correction after the fact are eliminated at source.
Looking Ahead
Built to Scale With the Business
The foundation is in place. What comes next is about deepening capability and extending the platform as Moët Hennessy’s distribution operation evolves across more markets and brands.
Branded Portals per Maison
The current solution operates as a clean, unbranded internal tool. A fully branded experience for individual Maisons is available when needed, without rebuilding the platform.
Expanded Regional Delivery Logic
As the distribution network grows into additional markets, Cloudfy can extend delivery rules, regional restrictions and fulfilment routing without significant development overhead.
Mobile and Field Access
A customer ordering app and sales rep app are available within the Cloudfy platform, giving field-based teams the same ordering capability on the move.
Returns and Voucher Management
Structured returns workflows and promotional voucher management can be layered into the platform as operational needs develop.
Advanced Reporting and Analytics
Deeper order history analytics and buyer performance reporting to help the MH team understand demand patterns and optimise merchandise allocation across Europe.
AI-Powered Ordering Intelligence
Cloudfy AI features — including smart product recommendations and demand forecasting — are available in the platform roadmap, ready to activate when the business is ready.
Does Your B2B Distribution Look Like This?
If your business involves complex bulk ordering, multi-destination despatch, or internal distribution processes that your ERP was not designed to handle, Cloudfy can help. Book a personalised consultation and we will show you exactly how the platform works for your operation.
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