CITB Case Study
How CITB sells ebooks, print and subscriptions from one B2B webstore
The Construction Industry Training Board helps close the skills gap in UK construction. With Cloudfy, its customers buy training materials in a few clicks. Ebook license keys go out automatically, print orders go straight to the printer, and subscriptions renew online.
CITB at a glance
- Supporting UK construction skills since
- 1964
- Nations served: England, Scotland and Wales
- 3
- Customer types: employers, individuals and training providers
- 3
- Webstore for ebooks, print and subscriptions
- 1
Three ways to buy, several systems, no single shop
CITB was set up under the Industrial Training Act 1964. Today it supplies training materials to construction companies, individuals and training providers across England, Scotland and Wales.
Those materials come as ebooks, printed books and subscriptions. Each one worked differently behind the scenes, and each relied on a different system. CITB wanted one webstore that handled them all.
What CITB needed
- Unique license keys for every ebook buyer
- Hands-free print orders, with checked addresses passed to a third-party printer
- Simple subscription buying and renewals for employer members
- Connections to third-party systems that just work
One shop that does the admin for you
Cloudfy brought ebooks, print and subscriptions into one easy B2B webstore, the CITB Shop. Behind it, Cloudfy syncs with CITB's print partner and subscription system, so orders flow through without anyone re-keying them.
What made it work
Every format in one place
Customers buy ebooks, printed books and subscriptions in the same checkout.
Automation over admin
Keys, print orders, renewals and receipts happen without manual steps.
Connects to what you have
APIs link Cloudfy to PSL Print Management and Imagitech.
Instant access, no key-chasing
Every ebook buyer gets a unique license key, customized for them and usable only once. Cloudfy sends it automatically and keeps track of which keys are still free to sell.
Print orders go straight to the printer
Addresses, order details and stock levels sync with CITB's printer automatically. No manual data entry, and fewer chances for mistakes.
Subscriptions bought and renewed online
Corporate and training customers each get their own subscription menu. They buy new subscriptions, add users and renew online, all synced with Imagitech.
Find it fast, pay, done
Buyers log in to their account and search publications by ISBN. Card payments trigger an automatic email receipt, and the order workflow stays short and simple.
Less admin. Faster access. One shop for everything.
"Ebooks, print and subscriptions each work differently behind the scenes. Cloudfy brings them together in one webstore and handles the admin automatically, so CITB's team can focus on closing the construction skills gap."
Good news, IT: it plugs into what you already run
CITB didn't have to replace its print partner or subscription system. Cloudfy connected to both by API, so each system keeps doing its job and the webstore ties them together. Got a few systems of your own? We've got you.
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Read the storyCITB and Cloudfy at a glance
How does CITB sell ebooks through Cloudfy?
Each ebook buyer gets a unique license key that can only be used once. Cloudfy sends the key to the buyer automatically and tracks which keys are still available to sell.
How do printed publications reach CITB's customers?
Cloudfy syncs with CITB's print partner, PSL Print Management. Customer addresses, order details and stock availability pass across automatically, so nobody re-keys orders by hand.
Can CITB customers buy and renew subscriptions online?
Yes. Corporate and training customers each get their own subscription menu. They buy new subscriptions, add users and renew online, through an API connection with Imagitech.
Can buyers search the CITB Shop by ISBN?
Yes. Buyers log in to their account and search publications by ISBN. Card payments trigger an automatic email receipt.
Selling digital, print and subscriptions side by side?
Show us how you sell today. We'll show you how Cloudfy puts it all in one webstore, connects to the systems you already use and takes the admin off your plate. Complex B2B welcome.