Leading B2B Ecommerce Platforms for UK Businesses in 2026

Choosing a B2B ecommerce platform gets easier when you stop looking for a universal winner. 

The right choice depends on how your business actually works. Of course your ERP matters alot. So do your customer pricing rules, account structures, approval processes, warehouses, existing technology and plans for growth to name a few. 

Some platforms are particularly strong when you want B2B and direct-to-consumer commerce in the same ecosystem. Others are designed around complex wholesale and distribution processes. Some put your ERP at the centre. Others give development teams extensive freedom to build a highly tailored commerce stack. 

We created our original guide in 2018, and we’ve updated it for the B2B ecommerce landscape in 2026, comparing seven current options: 

Cloudfy, Shopify Plus, BigCommerce B2B Edition, Adobe Commerce, OroCommerce, Sana Commerce Cloud and Salesforce B2B Commerce. 

We’ve assessed each using the same criteria, so you can see where each platform genuinely fits. 

The short version?

If you want the quickest way to understand the market, start here. 

Cloudfy is particularly well suited to manufacturers, wholesalers and distributors whose B2B ordering needs to work closely with ERP data, customer-specific pricing, credit, inventory and operational workflows. Cloudfy is a SaaS platform with published integrations for SAP, Microsoft Dynamics, NetSuite, Sage and other ERP systems. Cloudfy. Born ready for B2B. sums up the thinking behind the platform well. Cloudfy was built from the ground up around B2B requirements, and B2B remains its core focus. 

Shopify Plus is a strong option for businesses that want B2B and consumer commerce within the Shopify ecosystem. Shopify supports company accounts, customer-specific catalogues, payment terms and integrations with ERP and other business systems. Its largest range of B2B controls sits within Shopify Plus.  

BigCommerce B2B Edition combines a SaaS operating model with built-in B2B functions including corporate accounts, quoting, invoicing, buyer roles and a self-service buyer portal. It also provides APIs for more tailored integrations and headless implementations.  

Adobe Commerce offers enterprise B2B functionality alongside highly flexible B2C commerce. It supports company accounts, customer-specific catalogues and prices, purchasing permissions, quotes and approval processes, with both SaaS and PaaS deployment options.  

OroCommerce is B2B-first and particularly strong where organisational structures, workflows and selling processes are complex. Its platform includes account hierarchies, pricing, quoting, workflows and integration capabilities for ERP, PIM and WMS systems.  

Sana Commerce Cloud takes a distinctly ERP-led approach. It connects directly with supported SAP and Microsoft Dynamics systems, allowing customer pricing, stock and other business logic to come from the ERP rather than being separately maintained in the ecommerce platform.  

Salesforce B2B Commerce, now part of Agentforce Commerce, makes particular sense for organisations already invested heavily in Salesforce. Its B2B editions combine commerce with Salesforce data, analytics, automation, order management and AI capabilities.  

B2B ecommerce platform comparison 

How the pricing models compare 

A lot of enterprise ecommerce vendors do not publish a straightforward monthly platform price. We have sourced our information directly from each platforms own website. 

Important: licence cost is only one part of the decision. Your actual cost can also include implementation, integration, data migration, design, apps or extensions, payment costs, development and ongoing optimisation. 

Cloudfy 

Best for businesses that need serious B2B functionality without building it all themselves.  Cloudfy’s strength is the breadth of B2B functionality built into the platform. 

It was designed around the day-to-day reality of manufacturers, wholesalers and distributors, where ecommerce often involves much more than putting products online. Contract pricing, customer-specific catalogues, credit terms, account hierarchies, approvals, quotes, repeat ordering, multiple warehouses and ERP data can all affect what an individual customer sees and what they are allowed to do. 

Cloudfy brings a particularly extensive range of those capabilities together in one SaaS platform. Its documented functionality includes customer-specific pricing and catalogues, multi-level approval workflows, quote management, Configure Price Quote (CPQ), invoice and payment portals, multi-user accounts, subscription ordering, multi-warehouse management, returns, PunchOut, EDI, PIM, multi-storefronts, customer and field sales apps, and B2B and D2C commerce.  

That breadth matters if your B2B operation has already outgrown a straightforward online shop. Instead of assembling every requirement from separate apps, extensions and bespoke development, more of the functionality you need can sit within the core Cloudfy platform. 

Built around your business systems 

Cloudfy is particularly strong when ecommerce needs to work closely with the systems already running your business. 

Published integrations cover SAP, Microsoft Dynamics, NetSuite, Sage and other ERP platforms, while the Enterprise offering supports deeper connections across ERP, WMS, CRM and finance systems. Cloudfy also supports real-time API-based data exchange, allowing information such as customer pricing, stock, orders and account data to move between systems.  

The aim is simple: your customers get an easier way to buy without creating another disconnected system for your team to manage. 

Core, Pro or Enterprise 

Cloudfy now has three editions, so you can match the platform more closely to the complexity of your operation. 

Core is designed for businesses running a single storefront with a more standard ERP setup. It provides the foundations for self-service B2B ordering, including customer-specific pricing and catalogues, inventory and shipping capabilities and ERP integration.  

Pro is aimed at growing businesses with more complex pricing, workflows and sales processes. It adds capabilities including complex account hierarchies, approval rules, CPQ, multi-warehouse operations, more advanced shipping, deeper ERP integration, EDI, PunchOut and sales tools including the Customer App and Field Sales App.  

Enterprise is built for high-volume organisations operating across multiple brands, regions or business units. It extends Cloudfy into complex multi-store and global architectures, highly tailored workflows and data rules, multi-region logistics, sophisticated ERP and WMS environments and multi-tier permissions. Cloudfy also positions Enterprise for organisations needing multiple system integrations and more complex governance.  

A SaaS model with B2B complexity built in 

Cloudfy licences are primarily based on the number of orders processed rather than the value of those orders. Hosting on Microsoft Azure, platform upgrades, patches, helpdesk access and 24/7 critical support are included, while bespoke development and implementation work is quoted separately.  

For larger organisations, Cloudfy Enterprise adds dedicated enterprise support and is positioned around more complex system architecture, governance, security and international operations. Cloudfy’s Enterprise documentation also covers SSO, SAML, role-based access controls, multi-language and multi-currency commerce and global infrastructure.  

Where Cloudfy fits particularly well 

Cloudfy should be high on your shortlist if you’re a manufacturer, wholesaler or distributor and your requirements include several of the following: 

• Complex contract or customer-specific pricing  
• ERP-connected ordering  
• Customer account hierarchies and purchasing permissions  
• Quotes, approvals or CPQ  
• Credit and invoice self-service  
• Multiple warehouses or fulfilment locations  
• PunchOut or EDI  
• Several storefronts, brands, regions or currencies  
• B2B sales teams that need assisted ordering tools  
• B2B processes that would otherwise need significant custom development  

Cloudfy. Complex B2B Welcome, is more than a strapline in this context. B2B is the platform’s core focus, rather than one commerce model sitting alongside many others. 

Where Cloudfy stands out is when complex B2B itself is the requirement. 

Shopify Plus 

Best for bringing B2B and consumer commerce together 

Shopify has broadened its B2B capabilities considerably. 

Current Shopify B2B functionality includes company accounts and locations, catalogues, company-specific pricing, payment terms, quantity rules and customer self-service. Shopify Plus adds capabilities including unlimited B2B catalogues and the ability to assign catalogues directly to individual companies or company locations.  

For businesses selling both wholesale and directly to consumers, one of Shopify’s clearest advantages is the ability to manage those models within the wider Shopify platform. Its B2B Markets functionality can also tailor currencies, pricing, products and storefront experiences for different customer groups and regions.  

Shopify supports external-system integration through direct connectors, integration platforms and its APIs. Its documentation specifically describes integration with ERP, CRM, PIM and other systems.  

Shopify Plus currently starts at £1,950 per month on a one-year term, or £1,800 per month on a three-year term.  

Where Shopify fits particularly well: businesses that want a mature commerce ecosystem and intend to operate B2B alongside D2C, retail or international ecommerce. 

Something to assess carefully: determine how much of your required B2B and back-office logic is native to the platform and how much will depend on integrations, apps or custom development. 

BigCommerce B2B Edition 

Best for SaaS B2B with an open integration approach 

BigCommerce B2B Edition includes company accounts, sales quotes, invoice management, customer self-service and a dedicated buyer experience. Its current platform also supports customer-specific catalogues and pricing, company hierarchies and purchasing workflows.  

BigCommerce manages the underlying SaaS infrastructure, hosting and platform maintenance. For businesses that do not want to maintain their own commerce infrastructure, that is an important advantage.  

Its integration model is intentionally open. BigCommerce says businesses can connect ERP, OMS and CRM systems through integrations and APIs, and its B2B APIs expose company accounts, users, quotes and invoices for more tailored implementations.  

Where BigCommerce fits particularly well: businesses that want strong packaged B2B functionality while retaining flexibility around integrations, storefronts and headless development. 

Something to assess carefully: establish which capabilities are included within your proposed B2B Edition package and which require implementation partners or additional systems. 

Adobe Commerce 

Best for extensive enterprise customisation 

Adobe Commerce remains one of the broadest options in this comparison. 

Its B2B capabilities include company accounts with multiple buyers, roles and permissions, customer-specific catalogues and pricing, payment options, purchase approvals, quick ordering and online quote negotiation. Adobe also supports B2B, B2C and other business models from the same platform.  

Adobe’s current Commerce offering is available in two significantly different deployment models. 

Adobe Commerce as a Cloud Service is a multi-tenant SaaS product with automatic feature and security updates. 

Adobe Commerce on Cloud uses dedicated single-tenant cloud infrastructure and follows a PaaS model.  

This distinction matters. Buyers evaluating Adobe should understand which architecture they are actually considering because the implementation and maintenance implications can differ. 

Adobe is also designed for very large catalogues and multi-brand or multi-region commerce. Its UK product page describes support for millions of SKUs, multiple storefronts and both B2B and B2C models.  

Where Adobe Commerce fits particularly well: larger organisations that need extensive flexibility, complex catalogues and multi-brand or multi-market commerce. 

Something to assess carefully: with that flexibility comes a larger implementation decision. Understand the development, integration and ongoing governance required for the architecture you choose. 

OroCommerce 

Best for complex B2B organisations and workflows 

OroCommerce is purpose-built around B2B. 

Its current feature set includes corporate account hierarchies, granular permissions, multiple organisations and websites, customer-specific catalogues and price lists, RFQs, ordering workflows, invoicing and built-in CRM capabilities.  

The integration story is also broad. Oro explicitly documents connections around ERP, PIM, CRM and WMS systems, including stock across multiple warehouses or plants. It supports API integrations as well as file-based integrations where older systems cannot use modern APIs.  

Deployment can be through OroCloud, another cloud environment or on-premises infrastructure.  

That combination gives technical teams more architectural choice than a fixed SaaS-only model. 

Where OroCommerce fits particularly well: manufacturers, distributors and complex B2B organisations where workflows, organisational structures and system integration are central to the buying process. 

Something to assess carefully: if your requirements are relatively simple, decide whether you need the breadth of workflow and organisational functionality that Oro provides. 

Sana Commerce Cloud 

Best when SAP or Microsoft Dynamics sits at the heart of the business 

Sana takes a different approach from many of the platforms here. 

Rather than duplicating large amounts of operational data inside the ecommerce platform, Sana’s model places the ERP at the centre of the commerce experience. 

Sana Commerce Cloud officially supports direct integration with SAP ECC, SAP S/4HANA, SAP Business One, Microsoft Dynamics 365 Finance and Supply Chain, Business Central, NAV and AX.  

Customer-specific pricing, discounts and contractual terms can be read directly from the ERP. Sana also supports customer assortments, order history, invoices and live stock information.  

This is a compelling architecture if you already run one of Sana’s supported ERPs and want that system to remain the primary source of commerce data and logic. 

Sana also provides a UK contact operation.  

Where Sana fits particularly well: manufacturers and distributors running supported SAP or Microsoft Dynamics environments. 

Something to assess carefully: Sana’s strongest differentiation is its close ERP architecture, so businesses using other ERP platforms should establish whether the same fit exists for their technology stack. 

Salesforce B2B Commerce 

Best for businesses building around Salesforce 

Salesforce B2B Commerce sits within the wider Salesforce commerce and customer platform. 

Its current UK offering includes Growth and Advanced B2B editions. These combine multiple storefronts with order management, analytics, segmentation and Salesforce’s broader data and AI capabilities.  

The Salesforce B2B data model supports buyer groups, catalogues, products, price books and entitlement policies. Its Commerce APIs cover products, carts, checkout, pricing, promotions, tax and orders.  

The broader attraction is the Salesforce ecosystem. Commerce can connect with customer, sales, marketing and service data held elsewhere on the Salesforce platform.  

Where Salesforce fits particularly well: larger organisations already standardising customer-facing operations around Salesforce. 

Something to assess carefully: pricing is GMV-related and Salesforce offers multiple associated products and Success Plans, so assess the whole proposed architecture rather than the Commerce licence in isolation.  

So, which B2B ecommerce platform is best for you? 

There isn’t a credible single answer. A better shortlist starts with your existing business. 

If your ERP drives the way you sell 

Start by looking closely at Cloudfy and Sana Commerce. 

Cloudfy supports a wider published range of ERP connectors, while Sana’s architecture is particularly closely tied to supported SAP and Microsoft Dynamics environments.  

If B2B and D2C need to live together 

Shopify Plus, BigCommerce and Adobe Commerce should be on your radar. 

All three support mixed commerce models, but they approach customisation, integrations and platform ownership differently.  

If your B2B processes are unusually complex 

Look particularly closely at Cloudfy and OroCommerce, and potentially Adobe Commerce depending on your technical strategy. 

Cloudfy focuses heavily on ERP-connected B2B processes, while Oro provides extensive workflow and organisational capabilities.  

If Salesforce is already central to your business 

Salesforce B2B Commerce deserves serious consideration because commerce can sit inside the same broader customer platform.  

If extensive enterprise customisation is the priority 

Adobe Commerce offers considerable architectural and commerce flexibility, with both SaaS and dedicated-cloud PaaS options.  

Questions to ask before choosing a B2B ecommerce platform 

Before you book demonstrations, get your requirements straight. 

Ask each vendor the same questions: 

1. Where will our customer, product, price and stock data live?  
2. How will the platform connect to our ERP, PIM, WMS and CRM?  
3. Can each customer see their own catalogue, pricing, credit terms and account information?  
4. Can the platform reproduce our actual approval and purchasing processes?  
5. How does it handle multiple warehouses, brands, countries and business units?  
6. What is included in the platform licence, and what requires additional software or development?  
7. Who maintains integrations when either system changes?  
8. What does implementation involve for our particular technology stack?  
9. What will we need internal developers or external partners to maintain?  
10. What will the total cost look like over three to five years, not just in year one?  

That conversation will tell you much more than a feature count. 

How we researched this comparison 

Last reviewed: 14 September 2026 

Cloudfy publishes this article and is one of the platforms being compared. That means transparency matters. 

To keep the comparison as fair as possible: 

• Every platform is assessed against the same core criteria.  
• Competitor product information comes from the competitor’s own current website, help centre, developer documentation or pricing pages.  
• We have not used third-party review sites or competitor comparison claims as evidence about another platform.  
• Where a vendor does not publish a price, implementation timeframe or capability, we do not estimate one.  
• Pricing can change and may exclude implementation, transaction charges, extensions, integrations and other services.  
• Features may depend on product edition, plan, geography or configuration.  
• This guide does not claim that Cloudfy is the best choice for every organisation.  

Our aim is to help you create a sensible shortlist and ask better questions.