Two days at eCommerce Expo gave the Cloudfy team plenty to talk about. From stand C50, we met businesses taking their first steps into B2B ecommerce and others reconsidering platforms they’ve relied on for years.
For Craig Birch, Cloudfy’s Sales Director, the quality of those conversations stood out. “Visitors appeared to arrive with clearer priorities and were looking for practical answers around growth, efficiency, margins and customer experience, not simply browsing for new technology.”
The first day had a few entry-system gremlins, but footfall soon settled. The Future of Ecommerce theatre opposite our stand drew a strong audience, with AI and GEO among the topics bringing energy to that part of the show.
Robert Williams, Cloudfy’s CEO, felt the show was busier than it had been for several years. He noticed considerable retail interest in GEO and data attribution. For B2B visitors, the questions remained familiar, and practical.
Three questions kept coming into focus:
1. How much complexity is our current B2B Ecommerce platform creating?
Some visitors raised the cost and internal development time involved in maintaining larger platforms, including Adobe Commerce. They were exploring whether they could simplify their technology setup while still meeting their B2B requirements.
That is a useful question to ask before comparing features. A platform needs to handle the way a business actually trades, including its customers, pricing and ordering processes, without creating more work for the teams running it.
2. Will a new B2B SaaS platform work with the systems we already use?
Integration came up repeatedly in Craig’s conversations with visitors to the Cloudfy stand. Across industries, B2B companies need dependable connections to the systems they already rely on, rather than another layer of complexity to manage.
For a manufacturer, wholesaler or distributor, that conversation quickly becomes specific: where do prices come from? How are customer accounts structured? What happens to an order after it is placed? Getting clear on those details early helps make a platform decision more useful.
3. Where will AI make a practical difference for B2B Companies?
As expected, AI was an unavoidable conversation starter, both around the show and at the stand. Craig’s takeaway was straightforward: “It earns its place when it helps solve a clear, specific problem.” Starting with the use case gives businesses a better way to judge its value than treating AI as an answer in itself.
If you’re exploring what AI could mean for your business, these two articles offer further insight for B2B Companies:
Getting the B2B ecommerce foundations right before pursuing AI
Our August 2025 perspective: what AI could mean for B2B SaaS platforms over the next five years
Good Decisions Start with Good Requirements
Many visitors were only beginning their B2B ecommerce journey. Others knew their existing approach needed work but wanted trusted advice before choosing what came next.
Having Rixxo next to Cloudfy made for relevant conversations about platform selection and defining requirements. It was a reminder that successful projects depend on more than the technology: businesses also need to understand their operating model, their trade-offs and the people who will help deliver the change.
The Conversation Can Continue
Thank you to everyone who stopped at C50 to share a challenge, ask a question or explore an idea with us. Those in-person conversations were a valuable part of the two days. It was a positive show, and Cloudfy has already rebooked for next year.
If we missed you, or a quick stand conversation deserves more time, you can connect with the Cloudfy team.
If you’d prefer to explore more first, try Cloudfy’s ERP Compatibility Checker, ROI Calculator or Requirements Wizard to start working through your systems, potential business case and requirements at your own pace.
