In uncertain times, consumer spending is more considered and health and wellbeing are playing a greater role in buying decisions. This means every part of the FMCG value chain must work together seamlessly.
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For years, the bar for B2B ecommerce was straightforward: does it work? Can it handle complex pricing? Does it integrate with the ERP? Can trade customers place orders without picking up the phone? That has been enough to call it
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