B2B Challenges in the Industrial Sector

AI Is Encouraging B2B Leaders to Run Before the Business Has Walked. The Foundations Checklist to Get Right First.

June 2, 2026

There is a conversation happening across boardrooms, trade events, and LinkedIn feeds right now. It goes something like this: “We need to be doing something with AI.” Meanwhile, in the same organisations, sales teams are still emailing spreadsheets to customers.

Why B2B Ecommerce Design Is Finally Catching Up, and What Comes Next

May 15, 2026

For years, the bar for B2B ecommerce was straightforward: does it work? Can it handle complex pricing? Does it integrate with the ERP? Can trade customers place orders without picking up the phone? That has been enough to call it

The Salesperson Who Never Died

April 28, 2026

Table of Contents How B2B eCommerce finally learned to serve the rep, not replace them. For Cloudfy, this was never a revelation. It was the foundation. More than a decade ago, Robert Williams wrote about harnessing the salesperson who never

B2B Challenges in the Industrial Sector