Created 03 September 2026
Salesforce Commerce Cloud is a household name. It powers huge retail brands and sits inside one of the biggest software ecosystems in the world. For pure retail, that reputation is well earned. But B2B is a different game.
If you sell to other businesses, not consumers, the question isn’t which platform is better known. It’s which one was actually built for how you trade.
That’s what this comes down to. Salesforce Commerce Cloud grew out of a CRM company. Cloudfy was born ready for B2B. It grew out of the ERP world, where pricing rules, account hierarchies and stock levels already live. One platform asks your business to adapt to it. The other was built with B2B at its heart, to reflect the business you already run.
Here’s how the two actually compare.
Who Each Platform Really Suits
Salesforce Commerce Cloud tends to suit businesses already deep inside the Salesforce ecosystem. Think brands running Sales Cloud, Service Cloud or Marketing Cloud, who want commerce to plug into that same world. It’s a strong fit for large retailers with a growing B2B arm, especially where B2C is still the main event.
Cloudfy suits a different customer. Manufacturers, distributors, wholesalers, businesses where B2B isn’t a side project, it’s the whole operation.
If your pricing depends on customer-specific contracts, your stock lives in an ERP, and your buyers order the same products again and again, that’s Cloudfy’s home ground.
The Real Difference: ERP-First vs CRM-Centred
This is the part most comparison articles skim over, but we think it’s also the part that matters most.
Salesforce Commerce Cloud was built around CRM data. Customer records, opportunities, cases. Commerce was added later, and B2B functionality was added on top of that. It works, but every layer adds distance between your storefront and the systems that actually run your business, your ERP.
Cloudfy was built the other way round. Your pricing, stock, credit limits and customer hierarchies already live in your ERP. We connect to that data directly and reflect it online, in real time. So your prices are never out of date, your team isn’t firefighting a sync error, and your customers see exactly what they should.
You might think that difference sounds small. In practice, it changes almost everything else on this page, and we’ve built Cloudfy around getting it right.
Account Hierarchies and Contract Pricing
B2B customers rarely buy as one flat account. There are head offices, branches, buying groups, and individual users with different permissions.
Salesforce Commerce Cloud can support this, but multi-brand or complex hierarchy setups often need extra configuration and services work to get right, especially at scale.
Cloudfy is built around exactly this pattern. Your multi-branch accounts, your customer-specific pricing, your contract terms, they’re not add-ons, they’re core to how we work. They come straight from your ERP, so whoever’s ordering sees the right price, first time, every time. No manual overrides, no end-of-month reconciliation headache. Just accurate pricing, on autopilot.
RFQ and Distributor Workflows
Quote requests, negotiated terms, and repeat ordering are daily life for distributors. Your buyers want to request a quote, get a fast turnaround, and reorder in seconds next time round.
Cloudfy handles this natively. Quote workflows, approval chains, reorder tools, they’re built into the core platform, not bolted on as an afterthought. Your buyer asks for a price, your team responds fast, and next time they’re back, reordering takes seconds, not a phone call.
Salesforce Commerce Cloud can achieve similar outcomes, typically through additional configuration or by connecting Salesforce’s wider CPQ tools alongside the core commerce platform.
PIM Connectivity and Extensibility
Both platforms connect to product information management systems. The difference is friction.
Cloudfy sits alongside your existing PIM and ERP stack, so you keep working with the systems your team already knows. No rip-and-replace, no re-training, no waiting on IT to catch up. Salesforce Commerce Cloud can connect too, and larger deployments commonly route these integrations through middleware such as Salesforce’s own MuleSoft, a standard pattern across enterprise Salesforce implementations generally.
Extensibility follows a similar pattern. Salesforce’s platform and app ecosystem offers considerable flexibility, generally suited to teams with, or able to bring in, Salesforce-specific development expertise. With Cloudfy, your own team can configure most of what you need directly, no specialist hire, no waiting on a partner’s calendar, with deeper customisation there when you genuinely need it.
Implementation Effort and Support
Speed to launch is where the gap really shows.
Heineken’s Pivovarna Laško Union brewery needed a B2B ordering portal live in eight weeks, fully integrated with SAP, in the local language, for bars, restaurants and cafés across Slovenia. Cloudfy delivered it in just over six weeks, chosen after an extensive RFP process specifically for its B2B configuration and proven integration approach.
Cloudfy has extensive experience working to both tight timelines, like the Heineken implementation, and more phased approaches over a longer period. Whatever pace suits your business, we’ll match it, so you’re never held to a timeline that doesn’t fit how you actually work.
Salesforce B2B Commerce projects are generally structured as larger, multi-phase implementations, reflecting the platform’s breadth and its integration with the wider Salesforce ecosystem. These projects usually involve a certified Salesforce implementation partner, and timelines vary considerably by catalogue size, data complexity and the number of storefronts. For an accurate estimate, that’s best confirmed directly with Salesforce or a partner against your specific requirements.
Support models differ too, though neither is better or worse, just structured differently. With Cloudfy, you’re supported directly by our own team, through the build and long after go-live, no hand-offs, no waiting in a queue. Salesforce Commerce Cloud support is typically delivered through certified implementation partners alongside Salesforce’s own tiered support plans.
Total Cost of Ownership
either Cloudfy nor Salesforce publishes a fixed rate card. The figures below are drawn only from Salesforce’s own published pricing pages, and every specific quote should be confirmed directly with Salesforce for your business.
Salesforce Commerce Cloud is priced on Gross Merchandise Value, meaning platform cost is structured to move with your revenue. Salesforce’s own pricing page confirms this GMV-based model for B2B, though Salesforce does not publish specific percentage rates, exact licence costs or implementation fees. Every quote is negotiated directly with Salesforce based on your business.
Cloudfy is priced as a fixed SaaS licence rather than a percentage of revenue, so your platform cost is set independently of GMV. Exact figures depend on your scope, catalogue size and ERP complexity.
The two models are built on different logic: one ties platform cost to sales performance, the other doesn’t. Which suits you better depends on your growth trajectory and how predictable you need that cost line to be.
Feature Comparison at a Glance
| Area | Salesforce Commerce Cloud | Cloudfy |
| Core architecture | CRM-centred, commerce and B2B added later | ERP-first, built natively for B2B |
| Account hierarchies | Supported, often needs configuration | Native, ERP-synchronised as standard |
| Contract pricing | Achievable via CPQ and configuration | Native, driven directly from ERP |
| RFQ and quoting | Via CPQ tools or custom build | Built into the core platform |
| Distributor reordering | Configurable | Native, designed for repeat ordering |
| ERP integration | Often via middleware or MuleSoft | Deep, direct integration as standard |
| PIM connectivity | Supported, added complexity | Designed to sit alongside existing PIM |
| Implementation time | Multi-phase, timeline confirmed with Salesforce or partner¹ | Commonly 6 to 12 weeks |
| Pricing model | GMV-based, revenue share, exact rates quote-only¹ | Fixed SaaS licence, scope-dependent |
| Best suited to | Retailers with a growing B2B arm, Salesforce-native businesses | Manufacturers, distributors, wholesalers, trade suppliers, dealer networks, and multi-brand organisations that rely on complex B2B sales processes, customer-specific pricing, and ERP-driven operations |
¹ Confirmed from Salesforce’s own published pricing pages, which describe the GMV model but do not disclose specific rates, fees or timelines. Exact figures are quote-only, direct from Salesforce.
Migration Scenarios Worth Knowing
Moving from Salesforce Commerce Cloud to Cloudfy usually happens when your B2B has outgrown a platform built for retail first. A common trigger: GMV-linked licence costs rising as you grow, alongside pricing or account logic changes that take longer than your business can wait for.
Adding Cloudfy alongside Salesforce CRM is common too. Keep Salesforce for sales and service, and let Cloudfy handle your ordering portal and ERP-driven commerce logic. The two work together, not against each other.
Replacing a manual or spreadsheet-based process is the most common starting point of all. Most of our customers arrive with no real digital ordering system yet, not a Salesforce migration, just a business ready to leave the spreadsheets behind.
Frequently Asked Questions
Is Cloudfy a competitor to Salesforce, or does it work alongside it?
Both. Cloudfy can replace Salesforce Commerce Cloud for B2B ordering, or run alongside Salesforce CRM, handling commerce while Salesforce continues to manage sales and service data.
Why does ERP-first architecture matter so much for B2B?
Because pricing, stock and credit terms already live in your ERP. A platform built to read that data directly is generally easier to keep accurate. One that duplicates it elsewhere can carry more risk of the two falling out of step.
Is Salesforce Commerce Cloud ever the right choice for a B2B business?
Yes, particularly for retailers already committed to the Salesforce ecosystem, with strong internal Salesforce development resource and a B2B arm that’s still growing alongside B2C.
How long does a typical Cloudfy implementation take?
Most Cloudfy B2B projects launch within six to twelve weeks, depending on ERP complexity and catalogue size. Heineken’s Slovenian operation launched in just over six weeks.
Does Cloudfy support the same scale as Salesforce Commerce Cloud? Yes. Cloudfy runs Cloudfy Enterprise for global brands including Heineken and Moët Hennessy, serving thousands of business accounts with multi-region, multi-language ERP integration. Take a look at what Cloudfy’s Enterprise Edition includes.
Which Platform Actually Fits Your Business?
Neither platform is wrong. They were simply built for different starting points.
Salesforce Commerce Cloud is a powerful choice if your business already lives inside the Salesforce ecosystem. Cloudfy is built for one job: giving manufacturers, distributors and wholesalers a B2B ecommerce portal that their ERP would choose.
If you want a clear view of which model fits your operation, our team can map it against your ERP, your catalogue and your customer base directly.
Request a tailored platform assessment →
A note on sourcing: Every Salesforce Commerce Cloud claim in this article is drawn only from Salesforce’s own published pricing and product pages, linked at source. Salesforce does not publish specific rates, fees or standard timelines, these are quote-only and should be confirmed directly with Salesforce for your business.
