In the technology industry challenges range from slow and detailed buying processes to resistance to change. A lot depends on accurate information and easy sales processes. While personal relationships still play an important part, you can meet many customer needs online. Find out how to:
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There is a conversation happening across boardrooms, trade events, and LinkedIn feeds right now. It goes something like this: “We need to be doing something with AI.” Meanwhile, in the same organisations, sales teams are still emailing spreadsheets to customers.
For years, the bar for B2B ecommerce was straightforward: does it work? Can it handle complex pricing? Does it integrate with the ERP? Can trade customers place orders without picking up the phone? That has been enough to call it
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